Logo Design
CASE STUDY
Flower Corner
Flower Corner, the newest member to the Provide Commerce brand line, made their debut to the online market place in late 2014. flowerorner.com.au, was out to impress and disrupt the floral home delivery service industry with it’s eye-popping bouquets and modern design elements. As a newly established brand looking to make an impression with “plugged in” users, Flower Corner needed to build and execute a unique online platform that enabled a personalized gifting experience.
Initially, Flower Corner engaged us as the design agency for their launch campaign and asset execution. Working with them, we launched the brand in Sydney with retail kiosks and events to drive awareness around the new offering. Along with this, we worked closely with Flower Corner’s product owners and quickly elevated their online marketing strategy with carefully crafted landing pages, OLA’s, banner ads, and larger installments that would populate billboards and metro signs throughout their flagship locations.
Below are a few examples of the work we put together for launch…
CASE STUDY
Flower Corner
Flower Corner, the newest member to the Provide Commerce brand line, made their debut to the online market place in late 2014. flowerorner.com.au, was out to impress and disrupt the floral home delivery service industry with it’s eye-popping bouquets and modern design elements. As a newly established brand looking to make an impression with “plugged in” users, Flower Corner needed to build and execute a unique online platform that enabled a personalized gifting experience.
Initially, Flower Corner engaged us as the design agency for their launch campaign and asset execution. Working with them, we launched the brand in Sydney with retail kiosks and events to drive awareness around the new offering. Along with this, we worked closely with Flower Corner’s product owners and quickly elevated their online marketing strategy with carefully crafted landing pages, OLA’s, banner ads, and larger installments that would populate billboards and metro signs throughout their flagship locations.
Below are a few examples of the work we put together for launch…

SITE
flowercorner.com.au
LOCATIONS
Sydney
Shenzhen
WE HELPED WITH
Discovery
Strategy
Design
Development
Responsive Web Design



Rethinking The Online Gifting Experience
As we rethought the overall experience of flowercorner.com.au, we set out to help transition them from being a widget company to a product-led service company. The previous home page led with specific flowers for the user to choose from which didn’t articulate the real differentiation behind the brand. That differentiation being the entire package and delivery aspect they provide.

Rethinking The Online Gifting Experience
As we rethought the overall experience of flowercorner.com.au, we set out to help transition them from being a widget company to a product-led service company. The previous home page led with specific flowers for the user to choose from which didn’t articulate the real differentiation behind the brand. That differentiation being the entire package and delivery aspect they provide.

Streamlining the Purchase Flow
We created a simple step by step process that effectively moves the user through the package customization options and enables them to checkout within five simple steps. This approach reinforced the brand’s value proposition of being a full gifting experince.
Streamlining the Purchase Flow
We created a simple step by step process that effectively moves the user through the package customization options and enables them to checkout within five simple steps. This approach reinforced the brand’s value proposition of being a full gifting experince.

Bouquet Features
Each of Flower Corner’s arrangements has been handcrafted by a florist to tell a unique story. We felt as part of the overall Kalla experience, we should give the users a chance to learn about these rich stories. To do this, we introduced a seasonal editorial piece that would correlate with their product release schedule. These pages would highlighting the passion, inspiration and detail that goes into every product and allowed us to organically tie in a lifestyle element.
Bouquet Features
Each of Flower Corner’s arrangements has been handcrafted by a florist to tell a unique story. We felt as part of the overall Kalla experience, we should give the users a chance to learn about these rich stories. To do this, we introduced a seasonal editorial piece that would correlate with their product release schedule. These pages would highlighting the passion, inspiration and detail that goes into every product and allowed us to organically tie in a lifestyle element.

CASE STUDY
Designer Fashion
Designer Fashion is the latest destination for fashion and footwear. Providing an Australian lens on global trends, they source the best that Australian fashion has to offer, as well as bringing customers all of their favourite international brands and coveted designers.
CASE STUDY
Designer Fashion
Designer Fashion is the latest destination for fashion and footwear. Providing an Australian lens on global trends, they source the best that Australian fashion has to offer, as well as bringing customers all of their favourite international brands and coveted designers.





